To AWOL's post:

But you wrote "we" have iPods, iPhones. So even if in their convergence they are trying to sell something to you by making you feel individual (consider, "think different"), in the end, "we" all have a certain kinship with each other because we all have these same things. And that is comforting to us, because of the fragmentation that Jenkins was describing. We'd like to think that we're all independent beings, but we like that we are part of these massive indy movements selling/suggesting that we are individuals who think different, because that way we can think different together.